People waiting in a bright, modern Singapore laundromat

Singapore neighbourhood advertising

The screen in the laundromat
your customers already walk into.

Small screens, inside the laundromats your customers already use.

Why Roost Media

Your customers are already in the estate. Your business probably isn't.

A property agent in Tampines, a plumber in Woodlands, a Shopee seller shipping into Punggol — most of the businesses serving an estate operate from somewhere else. Residents see them only as a Google result or a PropertyGuru listing. A small screen on the laundromat wall, playing the same handful of local businesses every day to the same residents, builds the familiarity that turns a stranger into a first call.

A Singaporean uncle waiting on a bench in a quiet HDB laundromat, scrolling his phone next to a basket of clothes
73% view digital out-of-home ads favourably — higher than TV (50%), social media (48%), online (37%), or audio (32%). Source: OAAA / Harris Poll, 2024
76% took action after seeing a digital out-of-home ad — looking it up, visiting, buying, or telling someone else. Source: OAAA / Harris Poll, 2024

Simple by design

Four steps. None of them are dashboards.

No auctions, no algorithm to outsmart. Just your ad, playing in the estate you chose, every day for the month.

01

Tell us which estate

You pick the estate you want to be visible in. We match you to a laundromat in that catchment.

02

Send a creative

A still image or a short video is enough. We'll tell you if anything needs adjusting for the screen.

03

Your ad goes into the loop

For the month, your 20-second ad plays through the loop on that screen, all day, every day. A handful of other local businesses share the loop with you.

04

Walk in and watch it

Pop into the laundromat any time and see your ad come up. That's the part advertising in a place you can visit gives you.

A Singapore property agent reviewing a local advertising campaign

For Advertisers

A presence in the estate you serve,
without a unit in it.

You serve a specific part of Singapore but you operate from elsewhere, which means the residents you want as customers find you only when they're looking. The problem is that the people most worth winning are usually the ones who aren't looking yet. A screen on the laundromat wall fixes the order — you become a name they've seen around for weeks before they need you, not a search result they evaluate cold.

Who this is for:

Property agents. Farm a specific estate without paying for a turbo every week.
Home services. Be the name people remember when something breaks at 11pm.
Online brands. Get a physical presence in the catchment you already deliver to.
Insurance & financial advisors. Earn the familiarity that a cold call can't manufacture.
Reserve a Slot

For Venue Owners

The wall behind your washers
can earn a monthly fee.

Your machines earn. The wall doesn't. We put a small screen on it, run a rotation of local businesses that want a presence in your estate, and pay you a fee every month for the space. There's nothing to install, nothing to maintain, and nothing for you to manage day to day.

We pay for everything. The screen, the install, and any repairs over the life of the agreement.
Fully compliant. The screen plays silently and the ads follow Singapore's advertising guidelines.
List Your Venue

We work with self-service laundromat operators across Singapore — chains and independents, 24-hour and standard-hours sites. WhatsApp us and we'll come walk the space with you.

The empty wall above the washers in a Singapore self-service laundromat

Get in touch

Want to see one of
our screens?

Tell us which estate you're interested in and we'll show you the nearest one in person. If you run a laundromat, we'll come walk the space with you instead.