People waiting in a bright, modern Singapore laundromat

Singapore neighbourhood advertising

The screen in the laundromat
your customers already walk into.

A small screen on the wall, playing your ad to the same residents every day for a month.

Why Roost Media

Be seen in the estate before someone needs you.

Many businesses serve an estate without having a shopfront there. A property agent may focus on Tampines. A plumber may cover Woodlands. An online seller may already deliver to Punggol. Most of them operate from somewhere else, which means residents only ever meet them as a Google result or a PropertyGuru listing, and only when they go looking. The trouble is that the people most worth winning aren't looking yet. We give you a simple way to show up earlier: your ad plays on a small screen inside a laundromat used by residents from the surrounding blocks, so your name becomes familiar before they need to call, book, enquire, or buy.

A Singaporean uncle waiting on a bench in a quiet HDB laundromat, scrolling his phone next to a basket of clothes
73% view digital out-of-home ads favourably — higher than TV (50%), social media (48%), online (37%), or audio (32%). Source: OAAA / Harris Poll, 2024
76% took action after seeing a digital out-of-home ad — looking it up, visiting, buying, or telling someone else. Source: OAAA / Harris Poll, 2024

Why laundromats

A wall people sit in front of for half an hour, week after week.

A self-service laundromat is one of the few places in an estate where the same residents come back on a routine and wait. A wash and dry runs 30 to 45 minutes, and there isn't much to do but watch the room. The wall behind the machines goes unused the whole time. We put a small screen there and fill those minutes with the businesses that serve the estate.

How it works

Four steps. None of them are dashboards.

You choose the estate. We place your ad on a laundromat screen in that catchment for the month.

01

Tell us which estate

Tell us where in Singapore you want to be seen. We match you to a laundromat in or near that catchment.

02

Send us your ad

Send a still image or a short clip. We'll flag anything that needs adjusting for the screen.

03

Your ad joins the loop

Your 20-second ad plays through the month alongside a small group of other local businesses on the same screen.

04

Come see it in person

Drop by the laundromat any time and watch your ad come up. Most advertising you can't go and look at. This you can.

A Singapore property agent reviewing a local advertising campaign

For Advertisers

Familiarity you cannot build
on a search page.

If residents only see you when they search, they compare you cold against everyone else. A laundromat screen gives them repeated exposure to your name over weeks. You become familiar in the estate long before they need to call, book, enquire, or buy. That's the whole idea: familiarity that arrives before the need does.

Who this is for:

Property agents. Farm a specific estate without paying for a turbo every week.
Home services. Be the name people remember when a pipe leaks or the power trips.
Online brands. Show up physically in the catchment you already deliver to.
Insurance and financial advisors. Build familiarity before the first conversation.
Reserve a slot — WhatsApp us

For Laundromat Owners

We pay you monthly to place
a screen in your laundromat.

Your machines earn. The wall doesn't. We install a small screen, run a rotation of local businesses that want to be seen in your estate, and pay you a fee every month for the space. The screen, the install, and any repairs are ours. You just collect the fee.

No installation cost to you. We provide the screen and arrange the setup.
Nothing for your staff to manage. We handle the ad rotation and maintenance entirely.
Fully compliant. The screen plays silently and all ads follow Singapore's advertising guidelines.
List your laundromat — WhatsApp us

We work with self-service laundromat operators across Singapore, chains and independents, 24-hour and standard-hours sites. WhatsApp us and we'll come walk the space with you.

The empty wall above the washers in a Singapore self-service laundromat

Get in touch

Want to see how
it works?

Tell us the estate you're interested in. If there is a nearby Roost screen, we'll show it to you in person. If you run a laundromat, we can come by and look at the wall space instead.